Premier League outfit, Sunderland AFC, have been sharing its expertise this past week with a local football club in Tanzania as club’s partnership with Acacia Mining continues to benefit local community.
The football partnership with Acacia Mining has seen Sunderland AFC support the organisation’s CSR programme, delivering the club’s globally recognised community sports initiatives to community sites across the north-west region of Tanzania.
Most recently the club’s Head of International Football Development, Graham Robinson, worked with Ambassador FC on a variety of classroom activities that focussed on the business side of football, identifying new potential revenue streams for the club.
Graham said: “The classroom session went very well and it was great to see how keen they were in identifying new sponsors and developing the club off the field.”
Graham also delivered a number of coaching sessions with the team, working on passing, attacking play, defending from the front as well as conditioned games to improve the fitness of the players.
Graham added: “I was also blown away at the ability and quality of the young players, so much so that after speaking with the coach we are looking to make contact with clubs in the higher divisions of Tanzanian football to help progress the youngsters’ development.
“Since working in the mining regions there has been a lot of young talent on show and hopefully through the work the club are doing with the local coaches and football teams we will be able to nurture and develop that talent.”
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