Today TMMG/Klear Kut Entertainment release the
second music video for the single “EH MAMA”. Eh Mama is the official single
from Mr. So UG’s sophomore album, Destination AFRICA and it features the “RnB
Kyabazinga” Maro.
The song is produced by one of the most sought after UG
Hip-Hop/Urban music producers in Uganda Aethan and it’s a remake of an old
Ugandan folk song which attributed it to being a fan favorite in clubs and on
radio.
“Eh mama for me brings back many childhood memories driving around with my
father, as he played the original version.” Mith explained. “I decided to do
this remake for it, so this generation can have their moment with the song
whether in clubs, bars, cars, or just chilling back at home”
The video was shot in various locations of Kampala
and it was shoot iViZUALZ. The video comprises of vibrant, different sceneries
of Kampala with The Mith and Maro performing in different locations that keep
the video true to the song and rich in concept while driving the message to the
viewer.
“The video had to be shot like so it stays authentic to the song,” Mith
reflecting on the concept of the video. “We didn’t want to stray unnecessarily
far from what we were saying on the in the song and the general feel of the
song. That’s why it was done like that.”
In this video people will connect and engage with
the storyline since the concept is something they can relate to. The video
conveys and communicates a feeling in addition to its implicit story through
its storyline.
The album is available on iTunes and all other digital platforms. (iTunes link:
http://apple.co/1PkhHUj)
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